The coffee industry has been inundated with misinformation, nonsensical marketing fluff, and meaningless coffee jargon for so long that it has become almost impossible to understand what anyone is saying. This blog post aims to clear out some of the junk, and replace it with simple, meaningful terminology to help you better express what you’re …
Opinion
“Mr Farmer! So nice not to meet you…”
In an age where foodies are demanding absolute transparency over what goes into the things they eat or drink, the concept of Direct Trade[1] in coffee has become very trendy. For the eager coffee lover trying to assess a new coffee roaster, one of the first questions asked is, “Have you visited the farms from …
Rosetta Roastery and the Espresso Monster
A Frenchman, an Englishman and Van der Merwe walk into an espresso bar… On your average Neighbourgoods Market Saturday morning, in Woodstock, Cape Town, it never takes more than half an hour to provide our first hostile encounter: “Why don’t you serve espresso?!” exclaims the said hostile customer in a “North of the Orange” accent …