The coffee industry has been inundated with misinformation, nonsensical marketing fluff, and meaningless coffee jargon for so long that it has become almost impossible to understand what anyone is saying. This blog post aims to clear out some of the junk, and replace it with simple, meaningful terminology to help you better express what you’re …
coffee
“Mr Farmer! So nice not to meet you…”
In an age where foodies are demanding absolute transparency over what goes into the things they eat or drink, the concept of Direct Trade[1] in coffee has become very trendy. For the eager coffee lover trying to assess a new coffee roaster, one of the first questions asked is, “Have you visited the farms from …
Rosetta Roastery and the Espresso Monster
A Frenchman, an Englishman and Van der Merwe walk into an espresso bar… On your average Neighbourgoods Market Saturday morning, in Woodstock, Cape Town, it never takes more than half an hour to provide our first hostile encounter: “Why don’t you serve espresso?!” exclaims the said hostile customer in a “North of the Orange” accent …
Who is that Angry Vegan?
The recent ilovecoffee festival saw our Sumatran Blue Batak as one of the more talked about coffees on offer. With so many people asking questions about our favourite angry vegan, we thought it appropriate to give him a little more face time. Lovers Blue Batak has been with Rosetta for two harvests now. As we’ve …
In Defence of the Bitter End
As Alfred E Neuman so rightly pointed out, context is essential to truly comprehending anything in life. Saying, “He has his father’s eyes” is really cute when you’re talking about a newborn baby… It’s not so cute when referring to a serial killer with a bloody scalpel. The difference? Context. This law not only applies …
Rosetta Roastery Loves Pressing the French
Ruling the coffee roost Espresso coffee is no longer the king of the castle. It is, if you will, a sort of Marie Antoinette. Post-1792. Still regal, but sans title. In its a place, a plethora of simpler, more accessible slow brew methods are emerging. But, despite the already well-developed global swing back to slow-brewed …
For those who hadn’t heard…
march 2011 Rosetta Roastery has a brand new bag, our second “Around the World in 30 Days” winner is announced, and brand co-designer Adam Hill lands himself an award! Rosetta’s got a brand new bag After much anticipation, and frequent update requests, we are proud to announce the unveiling of our new packaging. Designed by …
Fairtrade vs. fair trade: how much do you care?
Rosetta Roastery buys Fairtrade-certified green coffees. Rosetta Roastery roasts Fairtrade-certified green coffees. Rosetta Roastery sells said Fairtrade-certified coffees to the public. Rosetta Roastery is utterly concerned with the wellbeing of both the farmers and their farms; our success and sustainability is inextricably linked to theirs. Rosetta Roastery is NOT a Fairtrade-certified reseller. So…who cares? If …